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Market Potential Analysis (MPA) for Saturated Markets

Market Potential Analysis (MPA) for Saturated Markets
by Florian Geiger

Market Potential Analysis (MPA) for Saturated Markets

Market analysis should be carried out before a product launch. Market Potential Analysis (MPA) also serves as an efficient instrument for the evaluation of saturated markets and to identify new ones. With differentiated market models we give you the means to open up additional market potential.

Market Potential Analysis (MPA) creates sustainable growth

With looming or already existing market saturation, companies must find new application areas and new sales markets in order to ensure sustainable growth. At the same time existing markets should be regularly and critically reviewed.

With our systematic Market Potential Analysis (MPA) we support you in your efforts to identify further growth markets including those outside of your usual market and product segments. How can SALES & MARKETING be successfully carried out in existing, saturated markets? What is the rationale for entering new market segments? Using the results of the Market Potential Analysis (MPA) our TARGUS SALES & MARKETING experts prepare detailed decision guidelines and well-founded suggestions. These are supplemented with assessment of your competitors as well as analysis of risks and opportunities.

Market Potential Analysis ENG L - Market Potential Analysis (MPA) for Saturated Markets

Market Potential Analysis (MPA) tailored

Together with our customers we develop specific potential estimates for selected industries and product applications based on a systematic and quantitative customer and market analysis.  We tailor each Market Potential Analysis (MPA) individually to the requirements of our customers.

Transparency phase

Together we generate mutual agreement regarding your goals and expectations.

Data gathering phase

With the support of your employees we collect all necessary information regarding the competitive situation, customer attitudes and suppliers.

Preparation Phase

During the Evaluation Phase  TARGUS can call upon extensive internal and external experts from many industries and has extensive specialized Knowledge at their disposal.

Results Phase

We provide decision guidelines with courses of action and extensive market potential calculations.

Our Market Potential Analysis (MPA) is constructed modularly. Additionally we prepare the results in a precise market model with finance and earnings components.

Typical Results of Market Potential Analysis (MPA)

  • Risk/Opportunity evaluation for existing markets
  • Exploitation of additional markets
  • Development of market entry strategies
  • Increased sales volumes
MPA Agrartechnik L - Market Potential Analysis (MPA) for Saturated Markets

Market Potential Analysis (MPA) applied

In an agricultural technology company we researched which component groups could be replaced by internally produced products using Market Potential Analysis (MPA)

For a detailed market potential calculation we first segmented the market to be researched and identified the substitution potential using examples. Additionally, we examined the actual sales opportunities with potential customers and the intensity of competition in the respective market segments. Using Market Potential Analysis (MPA) we could rapidly determine new, achievable target potentials and identify further courses of action.