Market Potential Analysis (MPA) for Saturated Markets
Before the product launch market analyses were carried out as a matter of course. Market Potential Analysis (MPA) can also serve as an efficient instrument for the evaluation of saturated markets and to identify new markets. With differentiated market models we give you the wherewithal to open up additional market potential.
Market Potential Analysis (MPA) creates sustainable growth
With looming or already existing market saturation, companies must find new application areas and new sales markets in order to ensure sustainable growth. At the same time the handling of existing markets must be regularly reviewed and critically scrutinized.
With our systematic Market Potential Analysis (MPA) we support you in this endeavor to identify further growth markets including those outside of your usual market and product segments. How can SALES & MARKETING be successfully carried out in existing, saturated markets? What is the rationale for entering new market segments? Using the results of the Market Potential Analysis (MPA) our TARGUS SALES & MARKETING experts prepare detailed decision memos and well-founded suggestions. These are supplemented with assessment of your competitors as well as considerations of risks and opportunities.
Market Potential Analysis (MPA) tailored
Based on a systematic and quantitative customer and market analysis we develop specific potential estimates for selected industries and product applications jointly with our customers. .
Thus we tailor each Market Potential Analysis (MPA) individually to the requirements of our customers.
Transparency phase
Data gathering phase
Preparation Phase
Results Phase
Typical Results of Market Potential Analysis (MPA)
- Risk/Opportunity evaluation for existing markets
- Risk/Opportunity evaluation for existing markets
- Exploitation of additional markets
- Development of market entry strategies
Market Potential Analysis (MPA) applied
In an agricultural technology company we researched using Market Potential Analysis (MPA) the question of which component groups could be replaced by internal products.
