Technical Sales & Marketing scores with profitable advantages
EU-wide invitations to bid are the norm for manufacturers of capital goods. Due to the focus on sales and technical evaluation criteria, customer value and pricing often are neglected. With our special consulting approach for technical sales we show you how to achieve higher turnover with more value for your customers.
Added Value creates flexibility for technical sales & marketing
Especially in large organizations there is a trend away from sales technicians to buyers who act according to formal bid specifications. Consulting and sales flexibility for sales employees as well as for the buyers on the customer side is reduced to a minimum. Customer value is forgotten for the most part as well as the question as to what the customer would be willing to pay. Our management consultants support your sales organization in determining what the requirements of your customers actually are, where the advantage of your products lies, and where the customer can see value for himself. In close collaboration with your in-house experts and your customer‘s managers we create business value added for you and your customer.
Technical Sales & Marketing tailored
Precise work must be done in order to deliver customer value. In 3 steps we prepare tailored suggestions to improve your sales performance.
Typical Results from Technical Sales & Marketing
- Product optimization
- Better competitive position of products
- Open up new market potential
- Company mobilization and increase in turnover
- Cost advantages for the customer