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Sales & Marketing Optimization

Sales & Marketing persuades with added value

Sales & Marketing is the middleman between your company and your clients. Develop profitable competitive advantages. Offer your customers added value. We strengthen the customer value of your portfolio, optimize your Sales & Marketing structure and energize your business success.

The TARGUS GEAR sales optimization model is based on tailor-made consulting methods along all sales processes. Benefit from our experience in industry and consulting with optimal market exploitation and the growth of your company.

Convince your customers with added value!


Service Optimization

Growth potential in the Service function remains too often underutilized today. In optimizing your Service function we secure above average margins and provide profit stability for your company.

Maximize profits with Value Based Pricing

In industry pricing is often oriented towards internal cost structure and competitors‘ pricing. With our customer value oriented approach (Value Based Pricing) you unlock potential and increase your profits.

Market Potential Analysis (MPA) for Saturated Markets 

Before the product launch market analyses were carried out as a matter of course. Market Potential Analysis (MPA) can also serve as an efficient instrument for the evaluation of saturated markets and to identify new markets. With differentiated market models we give you the wherewithal to open up additional market potential.

Technical Sales & Marketing

EU-wide invitations to bid are the norm for manufacturers of capital goods.

Due to the focus on sales and technical evaluation criteria, customer value and pricing often fall behind.

With our special consulting approach for technical sales we show you how to achieve higher turnover with more value for your customers.